Jules has worked in the beer trade for over ten years from sales, logistics, forecasting and beer planning at an FMCG brewery to running her own specialist, independent and award-winning beer shop, Hop Hideout. She is a passionate beer professional with a desire to celebrate the sector's inherent positive cultural and economic value. She is a member of the British Guild of Beer Writers and set up Sheffield Beer Week, a city-wide beer celebration in the second week of March, in 2015. In 2017 Sheffield Beer Week was highly commended in the Society of Independent Brewers (SIBA) Business Awards under the 'Best Independent Craft Beer Promotion – On-trade' category. She regularly sits on beer judging panels and, for the last four years, has judged at SIBA's 'National Beer Competition'.